One day after Best Buy announced it was pulling the plug on its Geek Squad experiment with Target, comes news that the electronics retailer is partnering with another big brand.
The Minneapolis Star-Tribune reports that Samsung will begin opening up mini-stores inside Best Buy outlets nationwide, with the first popping up by the end of June.
It’s big move for Samsung, which seeks to knock the iPhone and iPad off the top of the U.S. smartphone/tablet marketplace. The manufacturer will suddenly have 1,400 retail locations dedicated to its products, rather than simply having all of its products scattered about a store in various sections.
The NY Times describes the mini-stores:
Called a Samsung Experience Shop, each store will be an entire section at Best Buy devoted to showcasing Samsung smartphones, tablets, cameras, laptops, televisions and accessories. It will also include customer support for Samsung products, similar to the Genius Bar at Apple stores.
For Best Buy, it helps to reduce its retail footprint without having to find smaller locations, though per the NY Times article, the mini-stores will still be staffed by Best Buy employees.
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