Taco Bell is taking a break from its usual practice of just wrapping one food item around another and calling it a “taco.” Instead, the fast food chain is taking a food item — in this case a chicken nugget — and forming into the shape of another, resulting in a “Chicken Chip.”
CNBC reports that Taco Bell will debut Naked Chicken Chips for a limited time on May 11.
The chicken chips — which look similar to the Doritos Loaded snacks first sold at 7-Eleven — are essentially wedge-shaped pieces of bread chicken served with nacho cheese dipping sauce. So they are neither naked, nor chips.
The dunkable chicken pieces aren’t exactly new for Taco Bell; the fast food chain tested the meal on a limited basis last summer.
Naked Chicken Chips are just Taco Bell’s latest foray into the fried chicken world. In March, the company ended its limited-time offering of the fired-chicken shelled Naked Chicken Chalupa.
“The world wasn’t ready to say goodbye to Naked Chicken, and neither were we,” Marisa Thalberg, chief marketing officer at Taco Bell, tells CNBC.
No comments:
Post a Comment