Amazon Bans Ads Using Adobe Flash From Its Sites

(Chris Neal)

Amazon sells ad space on its e-commerce site and on other sites that the company owns, accounting for a huge number of pageviews. At the beginning of September, they’ll no longer accept Flash ads on those sites, following a general trend online of distrust of Flash, especially after Yahoo’s ad network was used to potentially deliver malware to users in a Flash ad.

Amazon announced the change on its technical guidelines page for marketers who want to buy advertising on Amazon’s pages and apps.

Beginning September 1, 2015, Amazon no longer accepts Flash ads on Amazon.com, AAP, and various IAB standard placements across owned and operated domains.

This is driven by recent browser setting updates from Google Chrome, and existing browser settings from Mozilla Firefox and Apple Safari, that limits Flash content displayed on web pages. This change ensures customers continue to have a positive, consistent experience across Amazon and its affiliates, and that ads displayed across the site function properly for optimal performance.

When browsers limit Flash-based ads, there isn’t much of a point in selling space for interactive ads that customers won’t be able to interact with.

Adobe Flash Takes Another Hit As Amazon Moves To Eliminate All Flash-Based Ads [Marketing Land]