Conor McGregor was billed as a huge mixed martial arts (MMA) superstar in the build up to his showdown with Dennis Siver in the main event of UFC Fight Night 59, which took place last night (Sun., Jan. 18, 2015) inside TD Garden in Boston, Massachusetts.
"Notorious" was the focus of any and all marketing, as well as nabbed primetime placement throughout the FOX broadcast of the Seattle Seahawks vs. Green Bay Packers NFC championship game earlier in the afternoon, garnering exposure to literally millions of people throughout the nation.
It was a tremendous investment in the Irish Featherweight. And it was well worth it.
McGregor needed two rounds (not two minutes) to take out Siver, who was definitely game, but so over-matched. Siver...
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