Adidas announces title sponsorship with Friday Night Fights

NEW YORK/PORTLAND, Ore -- Today adidas Combat Sports USA announces a title sponsorship with Friday Night Fights, the longest running Muay Thai show in North America.

Friday Night Fights holds numerous events every year in New York City, bringing in top athletes from around the world as well as from the surrounding-area gyms. Founded in 1997, the promotion has held over 200 events, making it the place to watch the best Muay Thai fights in the United States.

"From our perspective as a brand that so many expect so much from, connecting with the right grass roots fight promotion means everything. Our objective is support the core audience and everyday blue & white collar warriors," "The women and men who embrace what it means to face your goals and improve yourself every night you hit the gym are who we care about. This is our company obsession. How do we serve these dedicated people and their beloved sport? The answer is clear.: We form an alliance with Friday Night Fights."

ACS's Managing Director Scott Viscomi continues, "when you come to their events, you can feel the energy in the room, it's electrifying! Justin and his team are long term pro's who know what it takes to match great athletes, and entertain the people buying seats. As we work to remind the core market of adidas' long and rich history in Olympic Judo, Tae Kwon Do, and Boxing to Professional Boxing, MMA, and Kickboxing, we couldn't have a better strategic partner than FNF to relaunch our Muay Thai programs."

"We're extraordinarily honored to have teamed up with Adidas Combat Sports. Adidas is one of the most iconic brands in sports and receiving their endorsement is about as high a compliment we could ever expect to receive," said Justin Blair, President of Friday Night Fights. "Scott's enthusiasm throughout the process has been infectious and we're all looking forward to many of the great things to come. Adidas has created equipment of the highest quality in a very short period of time and we're excited to help them get their message out to our athletes and our fans."

The agreement between adidas Combat Sports USA and Friday Night Fights begins with the Sept. 19 event and runs through 2015.

adidas proudly sponsors Brazilian Jiu Jitsu practitioner Clark Gracie, UFC welterweight contender Robbie Lawler, and GLORY middleweight Wayne Barrett on the adidas global combat sports team. adidas Combat Sports is a proud equipment sponsor of the Resurrection Fighting Alliance (RFA) and the adidas National Boxing Tournament in conjunction with the Oxnard Police Activities League. adidas is also a multiple year sponsor of Olympic Judo, Boxing, and Tae Kwon Do, as well as of the European Judo Union.

adidas Combat Sports USA, is the officially licensed manufacturer of adidas branded premium performance clothing, equipment, and accessories for Boxing, Muay Thai, Kick Boxing, Mixed Martial Arts (MMA), Brazilian Jiu Jitsu (BJJ), Tae Kwon Do, Judo, and Karate. Our mission is to produce the world's best combat sports products, promote respect and honor for all martial arts, and to inspire and support the athletes who embody the martial arts lifestyle. Visit http://www.acsgear.com and follow @AdidasCombatUSA for more information.