A bizarre online ad for Mountain Dew, featuring a talking, abusive goat and featuring a bruised and battered woman has been pulled by parent company PepsiCo following complaints.
The ad, which you can see above, is the latest in a series of spots for the day-glo soda created by rapper Tyler, The Creator, himself no stranger to controversy.
In the spot, the series’ returning character, Felicia the Mountain Dew-craving goat, is placed in a police line-up with several black men. On the other side of the glass is a white woman — possibly the waitress from a previous Dew ad who was attacked in a restaurant by Felicia — with abrasions on her face and body, a neck brace, and a black eye.
“I can’t do this, no no no!” screams the woman as Felicia mutters threats through the glass to her, like, “Ya better not snitch on a playa” and “Keep ya mouth shut.”
A rep to PepsiCo tells the AP that Tyler had final approval of the ads he created. However, the rep says the rapper intends to pull the clip from his YouTube page. It does, however, live on in other users’ playlists. The company stresses that the ad was never intended to be broadcast on TV.
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