2/15/13

Best Buy Confirms Price-Matching Policy Change With “Low-Price Guarantee”

Best Buy. It's a store. You might have heard of it.

Best Buy. It’s a store. You might have heard of it.



While Best Buy has yet to confirm or deny rumors about the halving of its return and exchange period, the retailer has announced that it will be launching a price-matching policy that it believes will help keep customers from “showrooming.”

According to a statement from the company, starting March 3 Best Buy’s Low Price Guarantee will “price match all local retail competitors and 19 major online competitors in all product categories and on nearly all in-stock products, whenever asked by a customer.”


What it doesn’t say in the statement, but what a Best Buy rep confirmed to Consumerist is that the Low Price Guarantee price match will be valid up to 15 days after the purchase (online or in-stores).


This is important and fits into the reports we’ve gotten from insiders regarding changes to the return policy. See the current price-match policy allows for a price-match request before making a purchase and “during the return and exchange period after your purchase.”


For most items, that period is 30 days, but if Best Buy limits the Low Price Guarantee and returns to 15 days, then it can’t have a customer come in on the 17th day to request a price match, then return the item because the request won’t be granted.




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