Would you consider an in-air concert on your next flight an amenity, or something that would make you switch airlines? Southwest Airlines is continuing its series of concerts for captive audiences, partnering with Warner Music to have the label’s artists perform mini-concerts for Southwest’s passengers.
You may not be familiar with the series, but Southwest calls its in-air concerts “Live at 35,” as in 35,000 feet of altitude. They’ve been happening since 2011, and Southwest and Warner Music Nashville recently made a deal to make their midair concert series official.
A recent show on a flight from Nashville to Philadelphia, for example, featured country artist Devin Dawson. Billboard referred to the concert as having a “capacity crowd,” which one could also frame as a “fully booked flight of people forced to attend a concert.”
The audience mostly seems happy about the surprise, if a bit confused at first. You can watch a longer clip on Southwest’s site.
“You know, some people don’t really enjoy flying; some people get very nervous and don’t like it,” Dawson told Billboard. “I hope that something like this [concert] is just a cool surprise for some [passengers] that helps them forget about their everyday woes, and I’ll just play a couple of songs to make them smile.”